How to Assess Your Business or Department (Part 2)

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Continuing on from How to Assess Your Business or Department (Part 1), this article covers the next steps in the assessment process.

Step 5: Review Your Technology

Think about your technology.

  1. What kind of software do you need?
  2. How about hardware?
  3. What is working or not working? What is making your business better, faster, and more convenient? Are there significant gaps in productivity due to a certain program?

TIP: Make sure to note all technology, starting with CRM, Financial Planning, Office Software (Word, Excel and PowerPoint), and technology customized for your business.

Step 6: Assess Yourself

Besides assessing your business or department, it is helpful to assess yourself. If your heart is not in what you do, you might consider adjusting. Try a questionnaire to help you assess yourself.

Step 7: Clients

  1. What is your potential market?
  2. Do you know how to reach target customers?
  3. Are you on a path to growth?
  4. How are your sales and marketing efforts working to bring in new clients?
  5. Do you know them well enough to make adjustments to meet their needs?

TIP: Consider interviewing clients and prospective clients.

Step 8: Review Your Uniqueness / Ability to Battle Competition

  1. What sets you apart from other businesses in your industry?
  2. How difficult is it for others to emulate the same model, due to the unique factors that make it up?
  3. If others can easily imitate you, are you really unique?

TIP: Is your business model based on a game-changing cost structure? Basically, are you making money using a plan that is designed initially for something else, but is cost-effective to implement in your market?

Continue reading Part 3 in this series.