Communicating Your Why

networking at business reception

Effective leadership starts with skillful communication.

Marathon Gold understands why both external and internal communications are compelling for business growth and performance.

I recently attended one of their across-province roadshows, involving all the key players. Leaders from Marathon Gold, and their partners Progesys and SNC Lavalin, provided unified communication to represent their interests to potential stakeholders.

Getting on the main stage to present valuable content and objectives is part and parcel of leadership success. It’s not just about providing the data details; it’s about remembering your why. Simon Sinek says it best, “People don’t buy what you do, they buy why you do it. And if you talk about what you believe, you will attract those who believe what you believe.” When leaders know their ‘why,’ then the ‘what’ has more impact because it creates purpose.

Marathon Gold and its partners believe the Valentine Gold Project will become the largest gold mine in Atlantic Canada. They will be a significant contributor to the economy of Newfoundland and Labrador, expecting to contribute $3 billion to the provincial economy. And, it was exciting to hear each leader reiterate their dedication to working closely with local communities and people who will support their vision.

Pardon the pun, but this is Golden!

According to Markus Heinen, Chief Innovation Officer of EY, “Purpose is an aspirational reason for being grounded in humanity and inspires action.” Evidently, Marathon Gold’s leaders stand for something they believe in, going beyond profit and impacting society.

They are communicating personally with people in this province. It’s important for leaders to practice interpersonal face-to-face communication to build trust, prevent misunderstandings, and boost productivity.

Providing clarity of purpose will motivate a company to realize its mission. Purpose-led companies inspire strong employee engagement. They go beyond their role of offering a product or service, they stand for and take action on something bigger-they create an enduring impact on people’s lives.